Everything you need to know about Email Marketing

  

What is Email marketing?

Email marketing is a supreme marketing channel; it is a highly effective digital marketing strategy of sending emails to subscribers and costumers, email marketing helps you to interact with your audience to promote your brand or business and increase sale.

Email marketing is the process of sending optimized commercial messages through email to targeted customers. It includes the process of developing promotional emails, testing and maintaining them as well (this is the main point we need to keep in mind)

You can do lot of things with email service, like sell product, increase sales, improve brand loyalty, deliver important information, and build a community around your brand.

Where did it begin?

The very first email was sent in 1971 by a computer engineer named Ray Tomlinson. The message he was nothing special it was just a string of numbers and letters that looked more like a password than a message but it significance was profound. It was the beginning of the new era of communication, Tomlinson also introduce the “@” symbol in email address to the world.

In 1978 Gary Thuerk,  a marketing manager at Digital Equipment Corp used this new method of direct communication to send out  the first commercial email to let people know about the new product, where the message reached  a list of  email address. And voila, email marketing was born, his email list only had 400 email addresses, but that was enough for Thuerk to clam the mantle, “Father of Spam”. The email he sent resulted in about $13 million in sales.

By the 90^th century the internet had commercially available to the masses, the way people were communicating has changed dramatically. People started using email for their business; marketing and the marketers discovered that email could be an effective way to advertise.

What is the importance of Email Marketing?

Email marketing is beneficial because it is really fast and cost effective. Using this method of communication is very beneficial for your business; it provides you the means of reaching out to potential customers and retaining existing customers by encouraging repeat visits to a site.

Email marketing can also be used to build trust with customers over time in order to make turn them into repeat customers, after all repeat customers are happy customers and happy customers  recommends your business to others. This has become one of the most highly used channels even to this day

The phrase ‘Email is dead’ gets bounced around the marketing echo chamber every now and then but don’t believe it email isn’t dead; it’s one of the few marketing channels we use to build an authentic connection with the people that keep our business alive.

Email marketing isn’t spam. It’s not a personal note from a colleague either. It’s something in between. Your customers don’t give their information lightly, and if used right- email marketing can be both a relationship building and profit building tool.

Email Marketing Trend for 2021

If theirs is one thing the pandemic made us realize, it’s that everything is unpredictable anything can happen, planes can change easily. Whatever it is you predict today may not be accurate tomorrow. You need to constantly keep an eye on the latest trends and projections to stay ahead of the competition.

At the beginning of 2020, there have been rumors that email marketing had one last breath to make. Then the pandemic hit, and the tables have turned. Over the last year companies have swiftly shifted to digital channels, making email marketing hot again!

Email marketers square measure causing twenty seventh additional emails than they then did per-corona virus.

 

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